The fast evolving information technologies including the Internet, the World Wide Web and mobile computing - and, more specifically, their use in E-Commerce - are reshaping the way that business leaders think about management, strategy and business design. As the birthplace of modern E-Commerce, the United States is leading the efforts in defining the next-generation of E-Commerce technologies, business models and practices. The goal of this course is to introduce students to the current E-Commerce developments and trends in the United States. Emphasis is given to emerging E-Commerce business models, revenue models and new computing platforms through a series of real life business case studies, including

• Pandora and the Freemium Business Model
• Mobile Apps – The Next Big Thing
• Pinterest - A Picture Is Worth A Thousand Of Words
• Online Payment Marketplace – Goat Rodeo
• Zynga Bets On Online Games
• Entertainment Shopping – Penny Auction
• Lending Club – Is Peer-To-Peer Lending Worth The Risk?