课程大纲：

http://www.iupui.edu/~j21099/courses/streaming.html
The Fundamentals Of Online Video Production
网络视频制作基础
Summer 2013
Class Time: 2:00pm—5:30pm, Weekdays, June 26–July 5
Classroom: 电教室
Credit Hours: 2

Instructor: Dr. Edgar Huang 黄少华博士
Office Hours: 1-2pm before each class
Email: ehuang@iupui.edu
School of Informatics
Indiana University-Purdue University Indianapolis


Go directly to Class Schedule


Edgar Huang's teaching philosophy:

Teaching is not feeding ducks.
Teaching is bringing the best out of a student.
Textbooks top

• All textbooks about online videos are as old as dead rats. So no textbooks will be used. I will provide course materials.

Course Description top
The Web 2.0 environment has provided rich opportunities for rich media content to be delivered on the Internet for easy access in many contexts, such as distance education, Web conferencing, online movie delivery, and broadcasting. Even though video delivery technologies, as the backbone to such endeavors, have been out there for some years, it is a daunting task for vast number of media producers, both on the professional level and amateur level in different companies, schools, government agencies, and organizations to figure out how to harness the power of the video delivery technology to best serve their audience. Specialists who know how to deliver videos and audios and how to assess, customize, and develop video delivery technologies are very much needed today.
This course will explore multiple aspects of online video production. Students will learn how to encode, Web-author and deliver on-demand videos both in the Flash format and in the HTML5 format.
Topics to be covered include

1. Video delivery process
2. Video delivery theories
3. Video delivery technologies including streaming and progressive download
4. Technological development of video delivery
5. Video business models

This class will be very hands-on. No prior video production or editing knowledge is required though such knowledge and basic knowledge of HTML coding, CSS, ActionScript and JavaScript will greatly help. For those of you who have hardly had any Web design experience, I need to warn you: be very careful and patient when learning Web-authoring because the Internet has little tolerance to coding mistakes. Changing upper-case to lower-case, creating a file name with a space or spaces or in Chinese characters, leaving out a semi-colon in CSS, sending files to a wrong server, etc. could all mess up your work. When something is not working after your second try, email me immediately. Don't waste your valuable time on struggling.
Course Outcomes top
The goal of the class is to let students

• get hands-on experience of on-demand video delivery,
• understand the mechanism of video and audio delivery,
• learn the historical, social and economic contexts of video delivery technology development,
• take a critical look at the video delivery business, and
• develop research interest in video delivery technologies.

Core Competencies top

• Delivering on-demand Flash videos and HTML5 videos with appropriate settings
• Building a Flash video delivery architecture including a video list, cue points, captioning, and customized player
• Having a preliminary understanding of the video delivery business
• Understanding how videos and audios have been delivered in the industry

Software Used top

• Flash
• Adobe Media Encoder
• Flash Media Server
• Flash Media Live Encoder
• Dreamweaver
• Photoshop
• FileZilla
• Firefogg.org

Server Access top
nmstream.informatics.iupui.edu serves both as our streaming server and as our Web server.
Attendance and participation top
Attendance is vital to your success in this class. You are required to be present in class to learn new knowledge and skills, to participate in discussions, and to present your ideas and your assignments. There are reasons for missing class: illness, accidents, or death/serious illness in the family, etc. For whatever reason, you are allowed to be absent for up to one time. If you are absent two or more times, you will get an “F” for your course grade.

An undocumented absence will cost you 4 points of your course grade. If you miss a class, you should get notes from a classmate. You are expected to be prsent in the class for the entire duration of the class period unless you are dismissed early. Attendance will be taken at the beginning of a class and at the end of the class. If there is only one signature on the sign-up sheet, you are counted as being half present and you will get half of the participation and attendance grade for that day. Two half absences is equivalent to one full absence.

You will not get all the participation credit for simply being present. You are expected to be fully prepared to actively participate in discussions, contribute your ideas and answer questions in each class.
Assignments top
All your completed assignments should be posted on appropriate server(s). Before you submit an assignment, check it across multiple Web browsers, including latest IE, Firefox, and Chrome.
Simply meeting the requirements of an assignment or simply working hard does not automatically earn you an A or 100%. Meeting minimum requirements is a passing grade, which is a C. Additional effort coupled with outstanding performance earns you a high grade. The grading criteria are listed in the assignment sheets.
This is an online video production course, not a video production course. You are not expected to shoot and edit any videos though you are welcome to do so. For your convenience, you can download and use videos from various sources for practice purpose.
Grading top
Distribution of grades:

Assignment 1	10%
Assignment 2	10%
Assignment 3	10%
Assignment 4	10%
Assignment 5	10%
Assignment 6	10%
Assignment 7	10%
Course Project	30%
Total	100%

Grading scale is as follows:

96.5-100	A+
92.5-96.49	A
89.5-92.49	A-
86.5-89.49	B+
82.5-86.49	B
79.5-82.49	B-
76.5-79.49	C+
72.5-76.49	C
69.5-72.49	C-
66.5-69.49	D+
62.5-66.49	D
59.5-62.49	D-
59.49-down	F

Late Work top
All assignments should be turned in by the deadline. They may be turned in up to two school days late, but there will be a penalty of 10 points per day. For example, if you earned a 90 on an assignment and turned it in two days late, your grade would be 70. Assignments submitted three school days later than the respective deadlines will get a 0. The last two assignments cannot be late.
Teamwork top
During the semester, you will be allowed to work as a team on some of the assignments though you can always choose to work by yourself. Each team can contain at most three students. Students who work in a team or individually are subject to the same grading criteria. You will create the team as you wish. Team members will learn how to manage time, have a clear communication, share comparatively equal amount of responsibility, and learn from one another. If a team member is in charge of certain aspect of an assignment, s/he should be responsible for making the other team members understand how, why and what should be done. The purpose of teamwork is learning together, not skipping learning. If I find that one student in a team does not know much about an assignment s/he has completed, that student will get an F for that assignment. I will randomly call students in class to answer questions about an assignment.
All creative and personal differences must be worked out amicably outside of class. Problems and conflict between team partners have no place in the classroom. Your ability to deal positively with problems is a measure of your maturity and professionalism. You are allowed to regroup during the semester, but regrouping must occur between exercises, not in the middle of an assignment.
Academic Misconduct top
All students should aspire to high standards of academic honesty. This class encourages cooperation and the exchange of ideas. However, students are expected to complete their own work by themselves.
If you are found to have cheated or plagiarized in any assignment, you will get an “F” for the course grade. If you help another student cheat or plagiarize, your course grade will be “F,” too. If you are not sure whether what you are going to do will be regarded as academic dishonesty, you’d better ask me first. All cheating and plagiarism cases will be reported to the university.
Flexibility top
I believe the semester plan is realistic and the objectives are attainable. Nonetheless, I reserve the right to adjust the course content, assignments, etc., based on the class’s needs or ability to maintain pace.
Special needs top
If you have a learning disability, a physical disadvantage, or other special needs, please talk to me about it during the first or second week of the semester. I want to work with you to accommodate your situation and help you succeed in this course.
About your instructor top
Edgar Huang received his Ph.D. degree in Mass Communication from Indiana University in 1999; M.F.A. in Visual Arts from University of California, San Diego, in 1995, M.L. in Journalism from People's University of China in 1988, and B.A. in English from the Institute of International Relations in 1984.
Dr. Huang has taught media convergence, video production and editing, photojournalism, photography, online video production, Web publishing, graphic and layout design, research methods, computer-assisted reporting and news writing courses at Indiana University–Purdue University Indianapolis, University of South Florida St. Petersburg, Northern Illinois University, Indiana University–Bloomington, University of California, San Diego, People's University of China, and Institute of International Relations. Huang started his college teaching career in 1984.
His journal articles about healthcare new media marketing, new media education, youth news consumption behaviors, media convergence, rich media, streaming technology, online imaging, documentary photography, postmodern photography, digital imaging, and the Internet and national development are seen in Journal of Medical Marketing, Journal of Communication in Healthcare, Health Marketing Quarterly, International Journal of Pharmaceutical and Healthcare Marketing, e-Service,Convergence, Journalism and Communication Monographs, Newspaper Research Journal, Visual Communication Quarterly,Information Technology for Development, etc.
His freelance experience includes trade magazine and newspaper writing, still photography, Web publishing, news design and video production and editing. A documentary video on organ donation that three seniors in his Fall 2005 A451 Advanced Video class and he worked on won the 2007 AACN (American Association of Critical-Care Nurses) Media Award among close to 1,000 entries. A research project "Searching for an Ideal Streaming Technology," which he worked on with an undergraduate student in an independent study, won Judges' Choice Award at the 2006 New Media Consortium Summer Conference and was published online at http://www.iupui.edu/~nmstream. In 2004, the Department of Journalism and Media Studies, University of South Florida St. Petersburg, Web site, designed by Huang, won the first place in the Department and School sites category in the annual "Best of the Web" Design Competition run by the Association for Education in Journalism and Mass Communication. The same site and the USFSP College of Arts and Sciences Web site (designed by Edgar Huang and one of his students) won top awards in the USFSP Web Design competition in 2004. Several public service announcement videos, documentary videos, training videos and promotional videos that Huang and his students produced have been adopted by Riley Hospital, Indiana Organ Procurement Organization, U.S. Courthouse, IUPUI Student Employment Service, Marion County Health Department, Noble of Indiana and so on.
Class Schedule top

Date	>Class contents	>Homework
June 26	Introduction to the class Installing needed software programs Connecting to the Servers Online video usage and production overview A brief history of online video technologies Major online media players (pun intended) Observing online video Web sites	Course Project Assignment 1: How online videos are delivered today
June 27	Basic process of Flash video delivery Flash video encoding VBR or CBR? Compression and video quality Bandwidth and data rate	Assignment 1 is due. Assignment 2: Streaming and Progressive Download
June 28	Controlling Flash video display with ActionScript 3 Masking a Flash video 3D Flash video	Assignment2 is due. Assignment 3: Using mask layer to present a video Resources: 1. ActionScript 1:1 with Doug Winnie 2. How to use mask to create a customized video player 3. 3D Flash Video Without Code
July 1	Customized skin	Assignment 3 is due. Assignment 4: Customizing skin Resources: 1. Controlling web video with ActionScript 3 FLVPlayback programming
July 2	Building a video index and playlist	Assignment 4 is due. Assignment 5: Video Playlist Resources: 1. Creating a video button
July 3	HTML5 video and audio basics Customizing HTML5 video skin	Assignment 5 is due. Assignment 6: HTML5 Video
July 4	Help session with Course Project production	Assignment 6 is due.
July 5	Presenting your most intriguing designs Monetizing streaming media Streaming business models Video streaming career opportunities Streaming video research	Course Project is due. Resources: 1. Searching for an ideal streaming technology